25th October 2006
Just hearing these words sends a sense of dread through me. No, I am not ready for the holidays. Gosh it's just barely October and now you are already talking about the Holiday's…. We are not talking about how big a turkey to roast or how to hang sto...
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24th July 2006
With over 12,000 affiliates to manage in 5 separate merchants programs, I review countless affiliate applications and their corresponding websites.
It isn't a pretty picture. And that's part of the problem.
So I thought it appropriate to share the ...
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20th July 2006
When beginning a relationship with a client I am always asked: "What affiliate tracking programs do you recommend?"
It's a little like asking what car do you like to drive: "Ah the good old days before kids… when I could put the top down on my Porsche...
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21st June 2006
As a long time affiliate program manager, I have been faced with the good, the bad and the ugly. In order to manage the customer's expectations, I've come up with 10 benchmarks they must first meet before I take them on. While I'd like to be a miracle wor...
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21st June 2006
When I talk to potential clients about starting an affiliate program for them I have a core set of criteria I look at before proceeding. These are the keys to success I find over and over again. Without them affiliate programs start slowly or fail altoget...
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21st June 2006
I write a lot about what I look for in an affiliate when managing programs for various merchants. It always amazes me how many signups I get from sites with no affinity to my sites and also who never ask me a question about the performance of my merchant'...
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